Published On: Mon, Apr 10th, 2017

Digital Tools for Small Business Owners

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Today’s small business owners are inundated with requests from companies offering them fancy online tools to help them manage their digital workflows. Let’s cut through the noise and look at an effective set of software tools to help small businesses effectively manage their time and run their businesses more efficiently.

The first thing you should do online is to find a web developer to build you a website. Prospective customers will look online to see if you have a website while they are looking for information on your business. While you could use a resource like Wix or WordPress.com, most businesses have much better results when they use an independent web developer. You can find and compare bids for your project on sites like Upwork, where you can hand select a designer to build you a fully unique and SEO optimized website.

The next thing a business owner should do online is claim all of their local listings on sites like Yelp, Google Places, and Facebook, among others. After the listings are claimed, they should be filled out and checked for accuracy. This is where your customers will leave reviews for you, and according to research, 9/10 customers look to these listings for reviews from your customers. You definitely want to have your best foot forward. Using a reputation monitoring and management tool like Observatory can help you run an effective review strategy and maintain top rankings amongst your competitors.

After you’ve nailed your review strategy and have new customers coming in, you will have to worry about customer relationship management (CRM) and accounting tools. Many small businesses use QuickBooks or Wave for their accounting tools because they integrate so nicely with many CRMs, meaning you don’t have to manually duplicate your customer data between the two. There are a great deal of useful CRM tools available, including HubSpot and Insightly, which allow you to track customers from the point of being a lead all the way through the vetting and customer stages.

For customer service, consider CUGIC‘s live chat software, which allows you to quickly, affordably, and easily manage live chat conversations directly with customers on your website. Many small businesses can actually get away with the free tier of this software, which makes it all the better!

The internet offers us tremendous ways to monitor, maintain, and improve our businesses. Do you have any favorite business tools that we forgot to include?

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