Published On: Mon, Apr 18th, 2016

Cannabis Sativa Inc (OTCMKTS:CBDS) Enhances Brand Presence Through Participation At Trade Shows

Cannabis Sativa Inc (OTCMKTS:CBDS) has successfully concluded the launch of its CBD-rich hemp oil, which was showcased at the HempCon trade show. The trade show started on April 15, 2016, and concluded on April 17, 2016. The event took place at the Cow Palace Arena in San Francisco.

Taking on trade shows

The company’s President, David Tobias said that they are happy to display their ‘hi’ brand organic CBD-rich hemp oil capsules at the show, which is regarded as one of the best-attended shows in the sector. After the closure of this event, the company is set to showcase its product line once again at the New England Cannabis Conventions, which will take place at the Hynes Convention Center in Boston. The event is scheduled to commence on April 23, 2016, and will conclude on April 24, 2016.

Tobias said that the company’s presence at the events is in sync with its marketing strategies for the year 2016. The company aims to enhance its brand familiarity with the end users while penetrating the market at a rapid pace.

Change in management

Earlier this month, the company had announced that its Senator Mike Gravel will take over the responsibility of the company as CEO. The company had noted that Gravel’s experience with the executive side of operations will benefit the company in a great way.

Despite the recent developments, the investors of the company have set their eyes on the company’s financial standing, which is not regarded as optimum. The company’s cash reserves are as low as $22,000 while its current assets stood at $1.8 million. The current liabilities of the company are at $268,000. The company’s revenues are meagre at $6,000, and its quarterly net loss is close to $1.8 million. Though the company has not launched itself into toxic share dilution so far but its ability to stay afloat is under doubt.

The stock of the company lost more than 4% during the previous trading day as the investors remained wary of the stock’s volatility.

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