Published On: Fri, Dec 27th, 2013

As Seen On TV, Inc. (OTCQB: ASTV) Executes Memorandum of Understanding to Acquire Infusion Brands International, Inc

As Seen On TV, Inc. (OTCQB: ASTV), the leading multichannel distributor of As Seen On TV products announced Monday, December 23rd, 2013, that it has signed a Memorandum of Understanding to acquire Infusion Brands International, Inc., the marketer behind the globally renowned “Dual” brand and strategic partner of Ronco Holdings.

The transaction is anticipated to close in the first quarter of 2014 and be an all-stock deal.  The acquisition will result in an ownership of one-quarter and three-quarters shareholders of As Seen On TV, Inc., and Infusion Brands, respectively.  Once the agreement is finalized, the combined companies will be based in Clearwater, FL, and will feature a powerful portfolio of revenue generating direct response brands.  These include AsSeenOnTV.com, eDiets, DualSaw, Dual Tools and D.O.C. cleaning.

Infusion Brands also has a strategic partner in Ronco Holdings, Inc., owner of the popular consumer housewares brand founded by Ron Popeil.  Ronco announced last week that well-known television pitchman, Marc Gill, will be its new brand ambassador beginning with airings on HSN as early as February 2014.  Ronco’s strategic partnership with Mr. Gill and Infusion Brands will continue with the As Seen on TV acquisition.

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